Food Picture Envy

When you go into a fried chicken shop or a fish and chip shop you never ask the person behind the counter “what does your fried chicken look like?” or “what do your fish and chips look like?”. People will go into a chicken shop or a chippie and order things without kicking a fuss, because whether you are in Sheffield or Shenfield, Newport in Wales or Newport in Essex fish and chips or fried chicken will look pretty much the same irrespective of where you are in the country. 

This is only just slightly more complicated in a Chinese takeaway.

Now I know it seems unfair to compare a chippie or chicken shop with a takeaway because they serve different types of food (no kidding Sherlock), and it’s also the fact that the choice is greater in a Chinese takeaway compared to chippie, a chicken shop or a pie and mash shop (the hint is even in the title).

Ordering from a fish and chip shop is hardly a stretch of anyone’s imagination because because 99 per cent of the time fish and/or chips is normally what people what people buy from a fish and chip shop, and they will more-or-less look identical.

For a Chinese takeaway it’s a different story, and because of the variety on offer from one takeaway to the next, some will serve theirs differently. The best example being that a plain chow mein in one place will include beansprouts and onions while another won’t. In some places if you order a chicken curry you will get rice with it and in others you have to order a rice dish separately.

The problem this does cause however is discrepancies with pictures; in fried chicken shops there are stock images of what fried chicken and chips will look like. With a Chinese takeaway however stock images can sometimes cause problems.

I never rely on pictures as a hard and fast guide of what my meal will look like, I tend to have very low expectations of food, which means that when it comes out of the kitchen I’m less likely to be disappointed. Plus I pretty much eat anything.

I remember the day when Wetherspoons changed their menu and removed the pictures and my friend went into a fit of “Nooo! Why?! Now I don’t know what the food looks like!”

When you walk into our takeaway lining the walls are some faded stock images of the kind of food we serve.

A year ago we finally got round to changing our menu. Our original menu was simply a piece of coloured A4 photocopied and  folded in thirds;  this was cheaper for us because we have a photocopier at home. Now we have a glossier coloured menu and it comes with stock images of things that I’m pretty sure we don’t serve.

There is a close-up image of what looks like won ton noodles with pak choi (we have that but not with pak choi). Similarly there is something that looks a bit like a chicken curry, but there was also a dish that had baby corn and other exotic things which we clearly did not have on the menu.

We did have a customer at one point who spent a lot of time looking at the pictures instead of reading what was on offer. She kept staring at these pictures and then occasionally pointing and asking “is that picture that one?” This one went on for quite a while until I actually went “ok, let’s make this easier basically if you see a picture of a meal chances are we don’t have it.”

In hindsight it was a stupid thing to say, but she was spending so much time basing her decisions on pictures I didn’t know the source of I felt compelled to clear the air and be honest and say “I don’t know where these pictures come from! They just came with the menu!”

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