Fortunately across the road from our takeaway is a cash point and we often direct customers there if they need to withdraw cash, and most if not many do so without uttering a complaint.
Last night a customer came in and the first thing she asked me was if we accepted card. As usual I said no and politely directed her to the cash point across the road. She left the shop and went in the opposite direction, leading me to assume that either (a) she worked nearby and was going to take out some cash, or (b) she decided to find another food outlet that took cash.
A few minutes later she came back and brandished two crisp £10 notes and went into a bit of a huff about the fact she had to take out £20. She also did that thing that people do when they get annoyed, which is to repeat the same thing at least three times as if to prove a point (yes, I get it, you had to go and take out £20).
Whilst I accept the case for installing a chip and pin payment system, I also have to consider the case against and it isn’t simply because of pure laziness (which it isn’t).
Firstly consider the area the takeaway is based in: it’s in a relatively poor area near a council estate school and a couple of other small shops you’d normally find on your road (petrol stations, supermarket, newsagents and other bits and bobs). It’s not exactly in a city or high street and so you wouldn’t expect people to be queuing around the block for lunch. The normal demographic of our customers aren’t exactly the city slickers in a hurry, and even if they were they’d normally want sandwiches instead of a full blown greasy Chinese takeaway.
If we did deliveries we would install a chip and pin system but as we don’t do deliveries there is no reason to install one.
As many are aware a lot of small eateries will state a minimum spend on card payments for food, quite often this will be within the region of around £10, so even if said customer wanted to pay by card she wouldn’t have been able to as it was considerably less than £10.
It is widely known that banks will take two per cent commission from transactions made from card payments. As the business isn’t exactly at the height of its boom years two per cent is a considerable amount for a small business that can’t afford to keep the heating on.
The average spend of customers at our takeaway is quite often around the region of around of £10 and most customers will normally pay with a £20 note. We do occasionally get big orders around the £25 mark, sometimes more, but where that happens those customers will always pay by cash instead of card. In fact we found that customers who pay by cash often spend more, occasionally after giving change they will normally ask for a little bit extra to be added on.
And finally there hasn’t exactly been a huge demand for a cashless system, we hardly ever get complaints about the lack of a cashless system and we rarely get asked if we accept card. Maybe about once a month someone will brandish a card but let’s face it, cash is better.